The Allure of Red

Red has been viewed as the color of love since rituals in ancient times to the modern Valentines Day traditions. The color has always seemed to hold a form of mystique over the mind of men that draws there attention, and, as it turns out, the male brain does find "the woman in red" more attractive.

A recent article in LiveScience presents the results of five psychological exams performed on men by researchers at the University of Rochester. They found that there does appear to be a distinct link between the color red and how attractive a man feels a woman is; even if it is the same woman. The tests consited of such things as showing men a multitude of images of women framed by the color red or wearing red. In the images the men were shown women wearing closthes of various colors and were standing in front of various color backgrounds, however, digitally enhance images of some of the same women showing them in front of a red background or wearing red were shown to the men. In every instance men perceive the women in or framed in red to be significantly more attractive.

The study is belived to be the first to provide scientific data to support the idea that men are more attracted to women when said women are wearing red. The study also mentions that this link between the color red and attractiveness appears to only be present in men and not in women.


http://www.livescience.com/culture/081028-red-attraction.html